Copywriting is just an industry word for writing the description and information related to your product. When you’re writing your copy, remember that this and your image are often the only impression people will get before deciding whether or not to make the purchase. So what important things must your description do?
What is this thing?
If your copy answers no other question in the mind of the shopper, it should answer this one. I once had someone TP me into her shop to ask my advice on marketing a Big Incredible Thing she had made that nobody seemed to be buying. I went to her shop, saw that the parcel name included “Home of the [Item]!”, and waited for the shop and item to rez.
“So,” she finally asked, “How do I get people to buy this thing?”
“What thing?” I asked.
“The [Item]! It’s awesome, isn’t it?”
“Don’t you see all the [results]?”
“Oh, yeah, sure. So your [Item] is a [results]-maker?”
“Well, no! It’s so much more than that!” And she proceeded to list off all the amazing things her product could do.
When she was done, I asked, “How would I have known that, if you hadn’t been here to tell me?”
By now she was getting impatient, thinking I was stalling before offering some Big Marketing Secret. But the questions I was asking were really the important part.
Continue reading “Writing an excellent Marketplace listing”