A Word on Branch Shops

Let’s suppose you have a business in RL. Maybe not a huge one, but a moderately successful one. And let’s suppose it’s time to grow, to branch out, to open up a satellite shop in a mall.

So let’s continue to suppose here. You find a mall that seems just right for your shop, and what do you know, they have a space available for a rent that’s reasonable. So you sign your lease, you pay your rent, you move your things into the vacant slot in the mall… and then you totally ignore it, waiting for the money to just roll in. After all, it’s in the mall now, it’s completely up to the mall owners to promote your shop, give you a reason to have a sale, and otherwise tell people to go into your store to buy your product, right?

Wait, you mean it’s not? Well isn’t that the damnedest thing.