You know, it’s a sad (virtual) world we live in, when a group that’s raised literally hundreds of dollars for not one but THREE RL charities (and I’m not even counting RFL, since I don’t know how much they’ve raised for them) gets accused of being scammers and ARed just for doing what they’ve been doing for over a year now.
The Army of Bunnies, headed up by Cynthia Wonder and Tracy Glendevon, make their home bases at Grizzy’s Cafe (owned by Grizzy Grizwold) and Glendevon’s own Bojangles Nightclub. They use their eye-catching bunny outfits (complete with prop pistols) to call attention to Pixel to Pixel, War Child, and Love 146. And call attention they do. Thanks in no small part to the Bunnies, I’ve been able to send three disbursements to Love146.org totalling $470 (DOLLARS) in 2010.
If any ego-tripping musician’s manager would like further proof of the impact the Army of Bunnies has had, they’re welcome to email me (laurajustlaura(at)gmail(dot)com) and I can show them the financial records of all three of the donations, as well as correspondence from the financial director of Love146.org. I know it won’t be enough to elicit a much-deserved apology, which is a shame because if anyone should apologize it’s one who makes outright accusations of theft and attempts to have the group banned from SL.
It just really pisses me off when someone who’s been proven to do so much good for charities gets such unfair treatment from someone–I’ll say it again–on an ego trip. I do hope the musician(s) you represent find other management and quickly. I’m willing to bet that next year at this time, the Bunnies will be doing better than ever for their respective charities, and that you’ll have to bark threats in order to get any recognition at all.
It’s time to do what I did last year and review my virtual life over the past year, maybe make some predictions, and make some resolutions.
2010: Mistletoe In Review
January 2010 opened with me in OpenLife Grid and mostly out of Second Life (or so I thought). I had big plans to open up a region of my own in OL within a month or so, a Wild West RP sim called Mistletoe Creek. But frustration with OL was getting the better of me. Ultimately I decided to stick it out and try to open the new sim, figuring if it doesn’t work then at least I gave it my best shot. Meanwhile disgruntled former OLers were contacting me anonymously, and I called them out.
I also don’t want you to worry about me being “harassed”. I know you were fretting over it, which is why you protect your own identity. I mean, that harassment must be brutal. I for one never knew that digitized text could be such a dangerous thing, but then I’m green to many of the ways of the world. But at any rate, it should please you to know that nobody has harassed me. This cult of OLG supporters you all seem so worried about hasn’t said one word in opposition to me, even in my angriest rant. They must be scared of a 130-pound elf. I’m such a badass after all. Rawr. Fear the elf. FEAR HER.
Yesterday, I cashed in the over 50,000 lindens donated to Love146 and as soon as the transaction goes through to PayPal, I’ll be sending them a nice little Christmas present courtesy of many generous folks in Second Life. By raising awareness of them in Second Life, they’ll have gotten close to $500US by way of generous donations from avatars this year.
As for my own Christmas stocking, today I cashed in 20,000 lindens from my own savings. My rents are all paid up for at least a month. I’ve got a small cushion in case I don’t see a dime in the coming month (which is unlikely; Clover’s Kitchen’s slowest month in ’10 netted 3k. That’s net, so after rents are paid.) Plus I have weekly DJ gigs for some additional spending change.
So all in all, a decent year financially in SL. Not super awesome; but I took out more than I put in and that’s always good.
Clover rides a VERY spirited horse through Hidden Hollow [click for SLURL]. Definitely pay the place a visit this weekend as it hosts a winter-themed market and hunt. It’s a wonderfully charming country village.
Just a decade or two ago, one of the most foolish business mistakes to make was neglecting to list in the phone book. Suppose you have a pizza place. Suppose it’s even a really awesome pizza place. Suppose a handful of college students is sitting around the dorm, smoking a bowl er, studying, when they get to talking about that awesome pizza they had last week: your pizza. Only, they don’t have a menu from your pizza place (you know how things can get lost…) and so they go to look you up and you aren’t listed. Congratulations; a dormful of hungry, stoned college students just bought over a hundred dollars worth of your competition’s pizza instead.
Making the best product is only part of the recipe for a successful business, whether real or virtual. And in Second Life, or other virtual worlds, your business is just one of thousands in this great pixellated sea. The best product on the grid will only get so far if nobody can find you.
The One Big Question
At every stage of running your business– any virtual business, be it real estate, clothing, hair, gadgets, or whatever else– you need to be asking yourself one valuable question:
How can I make it as easy as possible for people to come and spend their money?